AI & automation
AI that takes over the repetitive work.
Smart automation that answers emails, books appointments and follows up on leads — so you have more time for your customers.
Websites, custom software and AI for small businesses
- 4,8/5 on Google
- 24h Response time
- Secure & scalable
Live demos
We don't just tell you what we build. We show you.
View all 28 demosReal-time 3D configurator
Velaris VLR-01
Draai hem. Stel hem samen. Rij erin.
Sleep de auto 360° rond en kies lak, velgen en remklauwen live op het 3D-model. In de rijmodus maakt je klant een proefrit en reserveert daarna meteen.
Premium online store
Vernier & Cie
Luxury you can feel online.
Een 3D-horloge dat de echte tijd aanwijst. Stel kast, wijzerplaat en band zelf samen en leg hem meteen in je winkelwagen.
Your own ordering platform
Ember House
From craving to order in one minute.
Gasten stapelen hun burger laag voor laag uit echte foto’s en de prijs telt live mee. Bestellen en een tafel reserveren op één site, zonder commissie.
Subscription store
Aurea Wafers
Win them once, sell every month.
Een 3D-pot die opengaat terwijl je scrolt, vier lijnen om uit te kiezen en een abonnement dat zichzelf regelt. Vertrouwen wordt vaste omzet.
E-bike webshop
WIELWERK
Je e-bike, zelf samengesteld.
De fiets valt in 3D uit elkaar en rijdt daarna door een Amsterdamse grachtenstraat. Stel hem zelf samen, reken je fietslease uit en plan een proefrit.
Installateur · zonnepanelen
HELDER
Van dak tot afspraak in één minuut.
Een Nederlands huis van dageraad tot nacht: de panelen landen op het dak en de energie stroomt zichtbaar door het huis. De bespaarcalculator rekent eerlijk, ook na 2027.
Bloemenwebshop
BLOEI
Verse bloemen, elke week aan de deur.
3D-tulpen groeien en gaan open terwijl je scrolt. Klanten stellen hun eigen boeket samen, kiezen een bezorgdag en maken er een abonnement van.
Keukenstudio · showroom
EILAND
De keuken van je dromen, eerst op je scherm.
Het kookeiland in beeld zoals in een architectuurfilm. Bezoekers stellen het zelf samen in 3D, zien meteen een prijsindicatie en plannen een showroombezoek.
Modewebshop
KADE
Mode die blijft, online verkocht.
Een linnen doek wappert in de hero en vouwt weg als je scrolt. De maatadviseur kiest de juiste maat en het lookbook verkoopt de hele look.
Brillenwebshop
ZICHT
De bril die bij je past, online gevonden.
Een 3D-montuur draait mee met je scroll en wisselt live van kleur. De pasvinder kiest je top drie en vier monturen pas je gratis thuis.
Modulaire hardware
Vonkwerk
Modulaire laptops die je zelf repareert
Een laptop die zichzelf in elkaar klikt terwijl je scrolt. Stel je toestel samen en print direct je speckaart met prijs en levertijd.
Reizen · expedities
Duinlijn Expedities
Kleine woestijnexpedities onder de sterren
Vlieg mee over de duinen van dageraad tot sterrennacht. Kies je bestemming, sleep de reiziger langs de route en pak je rugzak in.
Speelgoedwebshop
Tuimel
Speelblokken die stuiteren, stapelen en rollen
Webshop voor duurzaam speelgoed met speelblokken die je zelf door het scherm gooit. Stel je eigen speeldoos samen en zie meteen prijs en levertijd.
Opnamestudio & vinyllabel
Groefhuis
Opnamestudio en vinyllabel, van take tot plaat
Een studio die opneemt, mixt, mastert en vinyl perst vanaf 100 stuks. Platen glijden uit hun hoes en een mengpaneel mixt je eigen release met prijsindicatie.
Agritech · indoorteelt
Kiemlab
Slim binnen telen, het hele jaar oogsten
Kweekkasten en groeiruimtes die zelf klimaat, water en licht regelen. Eén deeltjeszwerm groeit mee van globe tot groeimodel, met een rendementscalculator.
Filmstudio
Kadrage Films
Filmstudio die je merk laat bewegen
Scroll als een camerarit langs zwevende schermen en teken je eigen storyboard per genre. Van script tot aftiteling.
Hospitality · pizzeria
Pizzao
Italian food, ordered online.
A pizzeria with a menu by category, daily specials and delivery or pickup ordering from your phone.
Law firm
Lawyer
Legal advice that inspires trust.
A law firm with practice areas, attorneys with their own profiles and a blog with legal updates.
Healthcare · clinic
Medcare
Care you can book right away.
A clinic with treatments, doctors, office hours and online appointment booking.
Real estate · agency
Property
The right home, found fast.
A real estate agency with homes for sale and rent, listing pages with every detail and agents with their own listings.
Fitness · gym
Workout
Training, booked in seconds.
A gym with classes, a class schedule, trainers and memberships you compare online.
Beauty · barber
Barber Studio
A haircut without the wait.
A barbershop on one page: services with prices, the barbers and instant booking.
Hotel & resort
Resort
A stay that starts the moment you book.
A hotel with rooms, amenities, the restaurant and a room page with everything a guest wants to know.
Accounting
Accounto
Books in order, time for your business.
An accounting firm with services, approach, news and a contact page that captures inquiries.
Transport & logistics
Logisti
On time, every run.
A logistics company with services by transport mode, service pages and a blog.
Wellness · spa
Spa Salon
Calm, bookable online.
A spa with treatments, packages, amenities and a calm, luxurious feel.
Travel · agency
Travelio
From dream to booked trip.
A travel agency with destinations, tours with day-by-day itineraries and traveler reviews.
Healthcare · home care
Elder Care
Care at home, with attention.
A home care provider with services, client stories and a clear path to get in touch.
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Trusted by business owners all over the Netherlands 🇳🇱
About Smoothware
Smart digital solutions that drive real growth
We're a digital agency that brings design, technology and marketing together. No empty promises — just measurable growth, flawlessly executed.
- Design that converts
- Top-quality development
- SEO & discoverability built in
- Strategy that delivers results
- Personal approach, fast communication
Our services
You bring the idea. We build the technology.
From idea to product — custom-built for your growth.
Real impact.
Featured service
Branding & UI/UX
Interfaces people understand without instructions: research, wireframes and a design system that grows with your product.
- User research & wireframes
- Clickable prototypes
- Design systems
- Accessible design (WCAG)
Featured service
AI & Automation
Smart AI workflows and chatbots that automate repetitive work, save time and let your team focus on what really matters.
- AI chatbots for your website and WhatsApp
- AI phone assistant for inbound and outbound calls
- Automated processing of emails and documents
- AI agents that carry out tasks in your systems
Featured service
Web development
Fast custom websites that get found and turn visitors into calls, messages and requests. With a fixed price up front.
- Fast and mobile first
- Technical SEO as standard
- Manage it yourself in WordPress or Smoothie CMS
- Clear buttons for calls, messages and requests
Featured service
Mobile apps
Apps for iOS and Android, from idea and design to publication in the App Store and Google Play, with maintenance after launch.
- iOS and Android apps
- Cross-platform with Flutter or React Native
- UX/UI design and clickable prototype
- Publishing in the App Store and Google Play
Featured service
APIs & Integrations
Your systems talk to each other: CRM, accounting, online store and marketing connected, so data lands in the right place on its own.
- REST & webhook integrations
- CRM & ERP integrations
- Payment & accounting integrations
- Real-time data sync
Featured service
E-commerce
User-friendly online stores that drive sales, boost conversions and build customer loyalty.
- Custom online store development
- WooCommerce & Shopify integration
- Payment gateway integrations
- Inventory & order management
Featured service
Custom software
Custom software that does exactly what your business needs: client portals, internal tools and integrations, with maintenance after delivery.
- Client portals, dashboards and internal tools
- Integrations with accounting, CRM and online store (API)
- Replacing Excel and manual work with one system
- Roles, permissions and secure storage
Featured service
Development teams & DevOps
Hosting, deployments and monitoring that just work — scalable, secure and free of late-night surprises.
- Cloud infrastructure
- CI/CD & automated deploys
- Monitoring & backups
- Security updates
- 4,8/5On Google Reviews
- 7Case studies online
- 24hResponse time
- 24/7Support & maintenance
New · AI Automation
Let AI do the repetitive work
Smart chatbots, automated document and email processing, and workflows that get your tools talking to each other. You save hours every week, and your team has time left for the work that really matters.
- AI chatbots that answer customer questions 24/7
- Workflow automation & integrations between your tools
- Documents, emails and data processed automatically
Request sent
Thank you! We'll get back to you about your AI scan within 24 hours.
Request a free AI scan
Tell us briefly what you'd like to automate. Within 24 hours you'll know where the gains are — no strings attached.
Why Smoothware
Built on results, not luck
No templates and no one-off jobs: one team that brings strategy, design and technology together, and keeps optimizing until the results are there.
Get to know us-
Strategy first
We start from your goals - not from a template. Every decision has a reason.
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Lightning fast & SEO
Built for top speed and visibility, so you rank higher and convert more.
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Custom software
From integrations to complete platforms - exactly what your business needs.
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Growth partner
After launch we keep optimizing. Your results are our KPI.
How we work
From first call to launch
No surprises along the way: at every stage you know what's happening, what you'll get and when.
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Intro call
A free 30-minute call. We dig into your goals, your customers and what isn't working right now — and tell you honestly whether we're the right fit.
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Plan & fixed price
We put in writing what we'll build, in what order and when it'll be done. One fixed price, no hourly billing.
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Build & refine
You see designs and working interim versions while we build. Your feedback goes straight into the next round, so at the end there's nothing you haven't already seen.
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Launch & grow
We take everything live, show you how to manage it yourself, and stay available for maintenance, questions and the next step.
Our projects
Recent work
Client stories
What our clients say
4,8
4 reviews on
Google
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We werken al enkele jaren samen met het bedrijf Smoothware. Zij helpen en ondersteunen ons met allerlei slimme internetoplossingen. We maken gebruik van hun CMS-systeem, dat betrouwbaar en gebruiksvriendelijk is. Ze helpen ons ook met oplossingen en upgrades naar PHP8. Door ons aan te melden voor een betaalbaar maandelijks abonnement, krijgen we 24/7 service. Dit betekent dat we altijd kunnen terugvallen op een professionele partij met vragen en problemen.
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Wij zijn zeer tevreden over de samenwerking met dit software development bedrijf. Zij hebben onze applicatie op een professionele manier gerealiseerd en dachten actief mee gedurende het hele proces. De communicatie verliep prettig: ze waren goed bereikbaar, schakelden snel en gaven duidelijke feedback. Door deze korte lijnen en hun betrokkenheid is er uiteindelijk een kwalitatief sterk en goed werkend product ontstaan. Absoluut een betrouwbare partner voor softwareontwikkeling.
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Ze zijn erg snel in wat ze doen en komen hun afspraken na.
Frequently asked questions
Got questions?
Don't see your question? We're happy to think it through with you, no strings attached.
It depends on what you need: a five-page site is a different project from a platform with integrations and AI. That's why we don't work with standard rates but with one fixed price per project. After a free 30-minute call you get it in writing — and it only changes if you change the brief.
We can often start within a week. A landing page can sometimes be live within 2 weeks; a larger website or custom build takes longer. You get a realistic schedule with clear milestones up front.
That rarely happens: you see designs and demos along the way, so you're steering the whole time. We only hand over when you're 100% satisfied — your results are literally our KPI.
You can, and for a simple digital business card that's fine. But a website that actually brings in customers is about strategy, speed, visibility and conversion — exactly the things a template won't solve for you. We don't build a "website", we build the digital engine behind your growth. And you keep your time for running your business.
Definitely. We build a user-friendly CMS and train you, so you can update text and images yourself. Need help? We're here for you.
Absolutely. With our maintenance plans your site stays fast, secure and up to date, and we keep optimizing for better results. You're never on your own.
Reply within 24 hours
Ready to take off?
Tell us about your project. Within 24 hours you'll know where you stand.
- Free intro call
- Fixed price upfront
- Personal contact